April 10, 2011
Brand Tool Box – Be Your Own Brand
Azul 7 has launched the refined Brand Tool Box visual identity and redesigned website:www.brandtoolbox.com. Azul 7 has been working with Brand Tool Box for the last two years as a branding partner; now we’re working with their team to create an updated look and web presence.
Brand Tool Box and Azul 7 teams have worked together for a number of years, developing internal and external strategies for a variety of brands. Our latest collaboration turned our attention to the Brand Tool Box visual identity web presence.
We assessed and clarified website organization and improved the user experience with a cleaner, more intuitive design. Azul 7 used HTML 5 to add Interactive elements to further enhance the experience.
Azul 7 also refreshed Brand Tool Box’s visual design elements, updating and unifying various treatments and styles to form a bolder, more cohesive identity. We used infographics to clearly communicate Brand Tool Box’s process, products and offerings, making it easier to understand what they do.
To see more of our work on Flickr go to www.flickr.com/photos/azul7