Presentation: Managing Your Digital Footprint

The Internet has opened not one but many communication channels for organizations–from email to social media–with four main types of channels emerging: social, information, transactional and engagement.

In a recent webinar for the International Association of Business Communicators (IABC) of MN, Lisa Helminiak spoke about how to assess your digital footprint — or your current presence in each channel, and how to create an appropriate content strategy for each environment.