Azul 7 is a design consultancy, solving problems with a human-centered methodology.
We help organizations better understand human behavior, clarify their business challenges and use those insights to design experiences, products and services that build personal connections.
Our capabilities allow us to help clients with diverse needs in research, strategy, design and execution–at any point in the process, or from start to finish.
Business problems rarely identify themselves simply and clearly. Azul 7 helps clients discover and articulate their underlying challenges, starting with a better understanding of people. We observe, discuss and research stakeholder behaviors and perceptions. We identify patterns and gaps and distill our findings into insights that help our clients innovate and thrive.
We view brands as the sum of all interactions. Our human-centered approach helps clients better understand their interactions and develop strategies that align the brand presence across its touch points–from products and services to identity and digital channels.
Azul 7 works with clients to inspire innovative thinking and bring ideas to market as meaningful, sustainable products and services. Our human-centered design process helps develop consumer insights and identify opportunities. Then we bring concepts to reality, aligning practical requirements with creative ideas and preparing our clients to grow the product or service after realization.
At Azul 7, we look at the design of every project first in terms of human interaction, then in terms of execution. Our practice areas include digital, product and service design.
After helping clients better understand their audiences and how to meaningfully interact with them, we execute the digital instances of those interactions. Our technical team fulfills front- and back-end development in traditional and new digital formats.
The design process can seem messy and complex. Our interdisciplinary team simplifies it by guiding clients through a three-phase process. It’s a human-centered approach that mixes intuitive and analytical thinking, starting and ending with consideration for the people we are designing for–inside and outside the organization.
First, we work with organizations to understand the human element of the project. We go into the field, observe behaviors, discuss perceptions with our clients and identify gaps and opportunities. We work together to clarify the challenge, then set parameters for the outcome we want to design.
Our team takes inspiration from our learnings to create strategy and design concepts. We use prototypes, personas and scenarios to test outcomes and tweak our approach. We exchange ideas with clients, refining until our solution aligns client needs, user wants and organization capabilities.
Finally, design and strategy are executed. We work with clients beyond a one-time product, service or digital implementation, enabling them to sustain our desired outcomes and continue human-centered thinking.
Azul 7’s human-centered approach extends to co-creation with our clients. We solve problems together starting with candid discussions and immersion in the organization’s culture. Open idea exchange continues during design concepting and refinement. When it’s time to execute, we facilitate the necessary hand-offs and integrate with client teams for seamless transition, ensuring sustainability of the final solution.